How to generate #buzz for your books!

I'm no expert on this subject, but I know if you keep trying, squeaking, honking, waving your arms, and shouting--eventually you'll get noticed! I'm looking for more and better ways to do that, and for this month's IWSG post, I want to share with you what I found...

When you're ready to release your book, Bookbub.com has a great checklist to help you get started. I condensed it and added a few of my own tidbits. The full list is here.

1. Recruit helpers! Other writers, book bloggers, family, friends, anyone willing. These folks can help with a COVER REVEAL and on RELEASE DAY and with a RELEASE TOUR - whether in person or online.
2. Prepare yourself. Have a great SYNOPSIS/BLURB, compelling QUOTES from your book and from reviewers, up-to-date BIO and SOCIAL MEDIA HEADERS, and swell SWAG for GIVEAWAYS
3. Seek Book Buzzers! We all know reviews are imperative, but they can be hard to get! I follow Reedsy, and recently they gave some great advice on CREATING BOOK BUZZ!
• Build relationships with these important book buzzers. And start as soon as possible! Follow, like, watch, comment--which means you need to choose people you connect with, who would be a good fit for your book, and who are active online.
• Here's a list of Review Book Bloggers
• Here's a list of BOOKTUBERS!
• For example, check out the 4 booktubers I subscribed to after watching a slew. They're spunky, insightful, active, and love to read!
• Becca and the Books            Hardback Hoarder
• Jadeyrae Reads                     Tiny Book Dragon
4. Create Extras: take SPECIAL BOOK PICS, tie in items readers can use like COLLECTIONS, KNICK KNACKS, HOBBIES, RECIPES--in WINDY HOLLOW I made up a GAME. Take vids or pics of yourself or make MEMEs for your characters or quotes, and if you can, make a BOOK TRAILER. These are great for PINTEREST, INSTAGRAM, and GIVEAWAYS
5. Plan GIVEAWAYS, POSTS, SIGNINGS, LIVE CHATS, and fun CHALLENGES
6. Don't Forget - THANK all your helpers and buzzers & ENJOY EVERY MINUTE!

And I'm very excited to have ELLEN JACOBSON - she's releasing a tasty, cozy mystery... and she's a great example of how an author can generate BUZZ!

Poisoned by the Pier—A Cozy Mystery for Serious Chocolate Addicts 

One of the things the readers of the Mollie McGhie Cozy Sailing Mystery series often say is, “Boy, Mollie sure does eat a lot of chocolate!” It’s true, she does. She always has a bag of chocolate in her purse and she’s constantly stopping by Penelope’s Sugar Shack bakery for brownies.

I try to live vicariously through Mollie’s chocolate consumption. These days, when you’re a woman of a {ahem} certain age like me, it’s a constant battle between chocolate cravings and trying to keep your tummy from resembling a muffin top. I’ve been trying not to eat as many sugary treats these days and when I get a craving for some M&M’S or a chocolate cupcake, I write it into a scene instead of succumbing to temptation. At least I try to. Sadly, I’m not always successful.

In my latest book, Poisoned by the Pier, Mollie’s husband, Scooter, tries to convince her that they should eat healthier. She’s not buying it. In fact, she thinks the media is trying to cover up the fact that eating multiple chocolate bars on a daily basis is good for you.

I had a lot of fun writing the passage below.

What about you? Do you love chocolate and sugary treats like Mollie and I do? If you want to find out more about how Mollie copes with going on a diet while solving a murder mystery, grab a copy of Poisoned by the Pier. Details below.

Poisoned by the Pier Now Available!

Poisoned by the Pier, the third book in the Mollie McGhie Cozy Sailing Mystery series, is now available in ebook, paperback, and large print.

Amazon | Kobo | Barnes & Noble | Apple Books | Google Play

When Mollie's husband signs the two of them up for an extreme diet, she's not amused. When someone ends up poisoned by a cake, things get even worse.

While she tries to identify the killer, Coconut Cove’s annual boating festival is in full swing. In between getting ready for her first sailing race and cheating on her diet, Mollie and her cat, Mrs. Moto, uncover clues, interview suspects, and do their best to avoid rutabagas.

Can Mollie nab the killer before someone else is poisoned?

If you like quirky characters, adorable cats, and plenty of chocolate, you'll love this cozy mystery. Pick up a copy of Poisoned by the Pier and laugh out loud from the first page to the last. 

New to the Series?

If you're new to the series, you might want to start with Murder at the Marina. Now is the perfect opportunity as the ebook is on sale for 99c/99p for a limited time.

Amazon | Kobo | Barnes & Noble | Apple Books | Google Play

About the Author

Ellen Jacobson lives on a sailboat with her husband and an imaginary cat named Simon. When she isn't working on boat projects or seeking out deserted islands, she writes cozy mysteries and sci-fi/fantasy stories.

Connect with Ellen: Website | Facebook | Twitter | Goodreads | BookBub | Blog
Sign up for: her newsletter

I just downloaded the first book, MURDER AT THE MARINA

Perfect read for my Florida vacay! Excited to read the whole series!

One more thing, the WINDY HOLLOW Release Blog Tour marches on...

7/3 - Alex J. Cavanaugh - IWSG Day - Fantasy Movies
7/4 - Tonja Drecker - Independence Day! - Kids in Books

Don't forget to enter the giveaway! (Upgraded)

Last bits & pieces...
My newsletter also came out today - there's a great picture of my visit with Christine Rains!
And thanks, S.A. Larsen! She featured Windy Hollow in her latest newsletter.

Thanks for making it to the end of this loooong post! Stay cool!