But how? That's the million dollar question, and we writers don't have two dimes to rub together for an answer, never mind a million bucks!
Well, I have a few suggestions on how to pump up the marketing. I don't like being pestered by promotion, so I try to make my own the least annoying as possible - fun even! To demonstrate, I will use my own upcoming releases...
1) Do a cover reveal
SIMULATION comes out in September. It's got a terrific, wicked cover! And to smooth it into a series, POP TRAVEL has been updated as well. So we are re-releasing it with a new look - and I'm telling you, I loved my old cover and couldn't see how they could top it - but I was amazed at how much I like the new one! It's pretty flippin fantastic!
2) Ask friends for help
To make it easy for my friends to help, I have a lovely FORM for you all to fill out. There are so many ways to help - from giving a shout on their blog to giving out ARCs for reviews. Google forms are great tools and very easy to set up and get feedback from.
3) Do blog tours
I know these aren't as big as they were when we started doing them. But that's where your uniqueness and creativity comes in. Reveals and Blog Tours can't just be like - here's my book, please buy it! They have to incorporate something more for the readers, something of value the blogger can share with their audience that will show what a fun, cool person the author is, and then they'll want to read the book! I've seen contests, active participation, scavenger hunts, etc.
My SIMULATION blog tour will be A Month of Mondays - I'm letting my friends decide the best way for me to entertain their readers (it's all in the FORM) Plus, I'll have a rafflecopter giveaway, and a sale, and more! Which brings me to...
4) Host a giveaway
Rafflecopter is pretty great for giveaways, and they make it easy for entrants to do fun things to qualify for more entries, which usually includes helping spread the news about the release. As I said, I'll do one for SIMULATION and probably for PT as well...
You can also add your book to another person's giveaway - then everyone gets noticed! Like TBM's monthly ebook giveaway. Pop Travel is part of it this month! And she's got some open slots in coming months...just give her a shout.
5) Pay it Forward
This last piece of easy marketing advice is an echo from Alex J Cavanaugh. He wrote an article for Patricia Stoltey about marketing, and he's been pretty successful at it! When we promote others, they will return the favor. Spread the love!
6) Finally, I've said it many times, but the absolute best way to get your books to sell is to
Many of you already know these marketing ideas, but they are still easy and effective. The harder job is peddling at book events, but I enjoy that part too. I just love the whole process. And if you have any advice to share - please do! We're all in this business together to keep folks reading!