Wednesday, December 5, 2018

What's Advertising??

Sorry for the late IWSG post--I'm in the process of moving and still don't have internet hooked up, ugh! But I think you'll find this post was worth it...

Advertising: It's torture! It's annoying to watch and painful to produce. But some special ads are fun to watch and/or memorable--the unicorns: Mayhem, "Where's the Beef?" "Tastes Great. Less Filling" "I'd like to buy the world a Coke" and jingles that get stuck in your head. Advertising is the best way to sell things, and it's the basis of how entertainment is paid for--including books!

For an author, advertising can be a daunting task. Many of us don't know where to begin. So I've compiled a list of Advertising Tips from a few experienced professionals (see links below). We can use these techniques to reach the right audience and sell books.

Tips for Effective Advertising:
  1. Know Your Audience - This is on every list--must be important! You may think you know your audience, but here are some ways to REALLY know you know them.
    • Research - what other books does your audience read? which book could you say "If you like ____, you'll love my book!"
    • Make your book appealing - Can you say your book is a mashup of which two popular books/movies?
    • Optimize for searches - choose great key words that will make your book appear before your readers on Google!
    • Get personal - share, relate, be accessible, answer questions
  2. Be Creative - Authors know all about being creative. Yes, you do. You have created worlds, in-depth personalities, and complex plots. Don't sell yourself short. Now use your creativity in a different way--Author hisses as she steps out into sun to peddle books...
    • Have a Hook! Condense your book into one tantalizing sentence, no details, just a twisty, tasty tease!
    • Stand out - What makes your book different than the rest of the books on the same shelf??
    • Inspire action - Once you read the first chapter, you won't be able to put it down!
    • Your ads need to be Memorable, Short, Relevant
  3. More Intense Targeting - repeat customers and fans are the goal... 
    • These key points are from World Stream
      • Behavior and interest targeting: These are the people interested in your stuff.
      • Remarketing: These are the people who have recently checked our your stuff.
      • Demographic targeting: These are the people who can afford to buy your stuff.
    • Geo-fencing targets more specifically by location (Blue Fountain Media
  4. Visual Stimulation - still or video, an ad has to be eye-catching
    • Image association/Branding - your images must convey the mood of your book and possibly go deeper to show your "brand"
    • Great graphics - you get what you pay for - don't be just another pic that gets passed by
    • Videos need to portray message with or without sound - many people watch videos without turning on the volume (I am one) Talk about "Show Don't Tell!"
  5. Variety of Media - social is the way to go, but be smart and spend wisely. Here's some advice on who, how, and why or why not...
    • Facebook - good for small business, but some say not. Personally, I've tried these and they give feedback. Not sure if it helps, but I think exposure is helpful.
    • Twitter - better to tweet with key words tailored to your audience than tweet "engagements"
    • More--Medium, Hacker News, Reddit, Digg, Linked In--some I know, some I don't, but I'm going to look into these further
    • Test your ads - ask friends, relatives, blog/newsletter readers, etc for their first impressions of your ad
  6. Have a Consistent Message - Know what you want to say. What's your theme?
    • Why should people read your book?
    • Testimonials of reviewers and readers work
So, when you're ready to publish, keep these tips in mind for ways to advertise your book. And keep writing--once you hook readers, they will want more!

Source articles: Blue Fountain Media, Target Public, All Business, World Stream, Entrepreneur

With my moving still in progress, I may or may not get another post out this month... Hope all is well with you and yours this holiday season--peace and love to you!