It's pronounced, "craft-eaty" - a combination of craft and graffiti.
My middle son got a couple of books for Christmas, two volumes of "The Encyclopedia of Immaturity." A how-to-never-grow-up list of things to do. Now, first of all, I know men do not need a guide for this. Second of all, they wouldn't read it and have someone else tell them how to be immature. But it's perfect for my son because most of it he does already and it's harmless, somewhat educational fun. Just don't tell him.
Here is an example. I named it craftiti,